![]() However, additional bullet points can be added on the “Edit Product” page in Vendor Central.Įven though vendors can have more bullet points on a product page than sellers can, they have fewer characters to work with. Many vendors are unaware that they can have more than five bullet points, as this is the maximum number allowed on Amazon’s product setup sheets. Vendors can have up to 10 bullet points per product page, while sellers can only have five. Here are six tips for writing the perfect feature-benefit bullet points on Amazon. For this reason, it’s more accurate to call these bullet points “key benefits” instead of “key features.” While features are important, what’s more important is how those features affect the customer. Technically called “key product features,” the bullet points should focus on how the product benefits the customer and answer the typical questions. On mobile, they appear further down the page, after the A+ or Enhanced Brand Content and the product description. Now you need to turn those clicks into sales. Bullet points play an important role in converting shoppers, especially on desktop, where they appear at the very top of the product page. ![]() ![]() You have compelling titles that persuade customers to click on your products in Amazon search results.
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